The hottest market opportunity facing trillions of

2022-08-16
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Facing the trillion dollar market opportunity, how does IBM build a world leading hybrid cloud ecosystem

in the coming years, all enterprise workloads will be on the cloud in succession. Now only 20% - 25% of workloads are on the cloud, and 75% - 80% of key applications have not been on the cloud. Jiang Xixiu, vice president of IBM Greater China Science and technology division, said at a recent communication meeting that hybrid cloud will have a market value of $1trillion in the future. Behind this is a digital transformation of enterprises, and the COVID-19 sweeping the world has accelerated the pace of transformation to a certain extent. A survey conducted by IBM shows that the digital transformation to be completed in previous years must be completed in because of the arrival of the epidemic. On the occasion of the 110th anniversary, this it giant is facing unprecedented historical opportunities

ibm uses hybrid cloud as a strategy to help enterprises make digital transformation and quickly bring products and services to the market through the empowerment of artificial intelligence. Jiang Xixiu believes that open hybrid cloud is the best choice for enterprise digital transformation. More importantly, based on the global leadership of hybrid cloud and AI, IBM hopes to build a closer and more valuable ecosystem with partners and customers, so as to build the world's largest hybrid cloud ecosystem platform

ye Ming, vice president of partner ecology of IBM's Greater China division of science and technology, said that IBM's ecosystem is crucial to the overall growth strategy. Customers, partners, and IBM, in one, jointly promote new models and new values, and jointly participate in the fast-growing hybrid cloud and artificial intelligence market

ibm hopes to build a closer and more valuable ecosystem with partners and customers, so as to build the world's largest hybrid cloud ecological platform

from left to right:

Jiang Xixiu, vice president of IBM Greater China Science and technology division

Ye Ming, vice president of partner ecology of IBM Greater China Science and Technology Division

Zhu Hui, Director of customer success Department of IBM Greater China Science and technology division

Open hybrid cloud is the best choice for enterprise digital transformation

with the development of AI, cloud computing and other technologies, all walks of life have set off a digital wave. Jiang Xixiu believes that all enterprises have only two things to do. One is that, unlike other enterprises, they can bring services and products to the market faster through innovation. The other is to do better, cheaper and faster than other enterprises, or to be more effective and wise than other enterprises to control ability and cost

because enterprises have these needs, we believe that the future it architecture must be a hybrid Cloud Architecture, and it can achieve these two points through AI empowerment. Said Jiang Xixiu

according to the adjustment 1 of IBM Business Value Research Institute, the host maintenance of tensile testing machine: the investigation shows that at present, global enterprises use an average of 5 clouds, and Chinese enterprises use more, with an average of 9.5 clouds. It is expected to reach 12.5 clouds by 2023. At the same time, 75% - 80% of the core workload has not yet been on the cloud due to the high complexity and difficulty of migration, but the migration value is higher, which also brings great opportunities to the market. IBM predicts that the market value of hybrid cloud will reach $1trillion in the future

Jiang Xixiu believes that in the future, most of the workload will be towards hybrid cloud, and an open hybrid cloud will be the best choice for enterprises. When all industries in the world are talking about platform and digital transformation, bringing products to the market faster and having the ability to innovate, their architecture must be very flexible, safe and open. The future world can't be tied by a cloud. It's cloudy. Only by communicating with your upstream and downstream enterprises can you collaborate and be more effective

it is reported that the hybrid cloud platform built by IBM based on red hat openshift can provide all the values of enterprise ready AI intelligence and hybrid cloud agility. This mainly helps customers do four things: help customers apply to the cloud; Use AI to help customers achieve a lot of prediction ability; Realize automatic management through AI; Build a very safe architecture

Jiang Xixiu said that from the perspective of the overall strategy of IBM, we should first help customers do a good job in the platform, so that they can be more innovative and energetic, and provide new products and services to the market. We can also be realistic, but we always feel that these words are not perfect with our services. Now we are experiencing digital transformation. At present, cloud related businesses have become one of the core businesses of IBM, said LEGO owner kjeld Kirk Kristiansen. In fiscal year 2020, IBM's revenue was $73.6 billion; In the first quarter of fiscal year 2021, the revenue related to hybrid cloud exceeded $26.3 billion in the past 12 months, accounting for more than 30%. At present, more than 40000 customers worldwide are using IBM's enterprise AI to help nearly 3000 government and business entities achieve digital transformation

in this process, the construction of ecosystem is particularly important. At the beginning of this year, Bob Lord, senior vice president of IBM in charge of global ecosystem, mentioned that IBM should end the competition with partners, strengthen the cooperation with independent software suppliers (ISVs), and establish a very strong partnership with ecological partners that will occupy the largest market share of cathode materials for common development

building the world's largest hybrid cloud ecosystem

ecosystem is regarded by IBM as a vital part of its overall growth strategy. To this end, IBM has also adjusted its organizational structure this year, integrating technology-based platforms, including traditional hardware, software, partner ecosystem and TSS (technical support services), into the technology division, and has newly established a customer success team

Ye Ming believes that partners also adjust with the changes of market and technology. In the past 20 or 30 years, it was driven by products, and it was more inclined to product resale and business market coverage. Later, with more and more products, customers need integrated services, system integration, and solution providers. At this time, cross product platform integration is required. At present, the industry has entered an ecosystem of hybrid cloud and artificial intelligence, in which the platform is the foundation

our ecological strategy must be a system based on multiple platforms. IBM hopes to enable partners to enable new technologies, explore new business models, and explore new markets with partners and ecological partners through IBM's open-source hybrid cloud and artificial intelligence platform. Ye Ming said that in addition to traditional sales capabilities, we also need to discuss service capabilities and construction capabilities with partners

this benefits from IBM's various capabilities and initiatives. In terms of scientific and technological innovation, IBM should do a good job in the most basic and focused scientific and technological innovation. In artificial intelligence, IBM does not do speech recognition and image recognition, but focuses on solving business problems, which is a strategic choice

zhu Hui, director of the customer success Department of IBM Greater China Science and technology division, said in an interview that IBM will not get rid of the foundation of enterprise level customers when it comes to AI. The biggest problem facing enterprise level customers now is that the implementation of AI has encountered a bottleneck, that is, those relatively simple applications have been completed, but the next breakthrough in the implementation of AI must be in enterprise level applications

in the field of quantum computing, IBM also has a long-term layout. It has just released one of the most powerful quantum computers in Europe in Germany. Not long ago, the 2nm chip released by IBM attracted more attention in the industry. It can be said that these innovative technologies have built a new IT architecture for enterprises and won the recognition of partners and customers for IBM

in order to attract partners and customers to join, IBM launched a new market entry strategy (go to market) at the beginning of this year, aiming to effectively form a joint force between partners in the ecosystem and IBM. The new strategy revolves around the new core principles. Value created for customers + value created for partners =value obtained by IBM, which gives partners and customers the same important position

ibm also announced five major initiatives to empower the ecosystem, including comprehensive investment in upgrading the ecological partner system, with an investment of $1billion; Open the market, expand the coverage of partner customers, and form an effective joint force; Simplify the cooperation mode and create a consistent customer experience; Deepen cooperation with red hat, give play to synergies, and increase business opportunities for partners with leading digital platforms. It is understood that at present, more than 350 new partners in China have joined the IBM partner ecosystem through the Bluestar cloud plan to build the world's largest hybrid cloud ecosystem platform

in addition, IBM is also building a new service model to contact customers and partners more closely. According to Zhu Hui, the customer success team is composed of China Research Institute, R & D center, enterprise consulting service department (GBS), and a group of pure technical personnel such as excellent industry solution experts and architects recruited from the market. Its purpose is only to help customers and partners enjoy the technical characteristics and expertise of IBM products to the greatest extent, and give the most reasonable play to their business systems

Zhu Hui believes that great changes have taken place in the current market, especially in emerging markets, such as China. That is, product innovation is driven by applications and business scenarios. No one can define what the market needs, which requires a lot of changes in practices and the relationship between all parties. For example, one of the largest commercial banks in China is facing the problems of limited human resources and unlimited expansion of digital library resources. IBM's customer success team and garage innovation team are stationed in this bank at the same time. From solutions to database operation and monitoring, they work hand in hand with customers to complete innovation

ibm forms the products and services of the technology we provide through technological innovation with partners and customers and incubating demand. Zhu Hui said that achieving customers and partners through the technical team is something IBM will continue to do

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